Neer Zeero
A Developing Idea
Neer Zeero (a placeholder name for now) is based around my homemade low-calorie gummies (that I hope I could maybe one day bring to market). Annoyed that even the leading "better for you" brand of gummies, Smart Sweets, still packs an unimpressive 120 calories per 50g bag, I knew I could do better. This sparked the idea to make a package design that separates itself from all the other competitors, with their saturated colours and childish feel.
Design
Made in Photoshop (stock image bag), I wanted to create a packaging that focused more on copy than imagery, and flipped the traditional reliance on colours to include white in the packaging to reflect its health focus (lower calories).
The Next Steps
While I continue to develop my homemade gummies, I hope to keep evolving not just the recipe but the packaging and logo. Through first-hand feedback, I hope to keep iterating until it feels