Neer Zero

A Developing Idea

Neer Zero is a growing idea I hope to one day bring to market. After discovering SmartSweets and Shameless Snacks, I've been hooked on the idea of low-calorie gummies.But I wondered, despite them being better for you, they still aim for childish, neon coloured packaging. Why not make a design that separates itself from all the other competitors and tells other people you're being consciously thoughtful of your snacking decisions?